Looking For Good Vibrations In A Firm's Spiritual Life

Unseen forces and energies can be harnessed to decode subliminal responses and may provide the key to brand power

By: Cheryl Adamson - Business Day

Some of the world's largest and most successful companies are incorporating into their marketing and image-building subtle strategies dating back thousands of years.....

.....This is an edited version of a presentation by Adamson to the Best Practices in Brands and Branding Forum. The forum continues at Crowne Plaza in Sandton today. Adamson is MD of Zenzes

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