Franschhoek. The breathtakingly beautiful valley that lies nested between the towering mountains of the Cape was first settled by the French Huguenots in the 17th century. When the Huguenots came here to escape religious persecution in France, they brought with them the age old French wine and food culture. So it’s no surprise that the Franschhoek Wine Valley is now world famous for its wine and therefore an ideal place to hold a festival dedicated to the consumption thereof.