Centres Hard-pressed To Keep Up With Times

By: Julie Leib - Business Day

Developers need to be in touch with the latest trends to ensure that the mall the build does not become a mausoleum by the time it is opened, says Cheryl Adamson, a partner in the property marketing company A-Z Philosophy.....

.....She told delegates attending the recent African Congress of Shopping Centres in Sandton that fast-changing trends require planners to anticipate shifts in customer patterns, lifestyles and needs before consumers were cognitive of the changes themselves.....

....."our biggest critics are the youth of today," says Adamson. "Shopping centres must be aware of the needs of tenants to have a green image and awareness."

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