The A-Z Philosophy

The A-Z Philosophy was formed in 2000 with partner Amanda Grobler. Initially the core focus was to track local and international consumer mindsets and interpret the effect on retail and shopping patterns. Cheryl delivered several trend addresses at conferences and held workshops with clients to enable them to interpret these trends and anticipate shifts in customer patterns, lifestyles and needs.

As a result of leading trends, the focus has shifted recently to sustainable initiatives designed to maximise goodwill while reducing carbon emissions, particularly in the implementation of buildings (either under construction or retrofitting existing structures).

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